Bootstrapped with Kids Podcast

Podcast about entrepreneurship and bootstrapping your business as a parent with responsibilities

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Episode 26: Outsourcing, Funnel Optimization, and Deliverability

October 4, 2013 by Scott Yewell 1 Comment

Scott talks about his experience hiring our first development contractor, and Brecht talks through some funnel optimization and email deliverability learnings. (click if you’re viewing in an app) Stuff this week: TinEye Yoast SEO Download | Open In New Window

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Episode 25: Mapping, Blog to Email, and the End of the Google Keyword?

September 27, 2013 by Scott Yewell 8 Comments

Brecht and Scott give updates on CRELister and share some learnings from the past week, and Brecht describes a new email marketing tactic he is trying out. (click if you’re viewing in an app) Stuff mentioned: Griffin Caprio – Stop asking for permission Brian Kreuzberger – Breakthrough Email Google Consumer Surveys trello BeagleBone BoS Tear […]

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Episode 24: Automatize your Business, Promoted Facebook Posts, and more…

September 20, 2013 by Scott Yewell Leave a Comment

Brecht and Scott talk about whether we screwed up the lean startup approach, or if instead we’re Steve Jobs-ing it, we look at a quick case study of user engagement, and talk through some results Brecht is seeing with promoted Facebook posts. Stuff: Successful Software Training course – link – raffle here Email client popularity: http://emailclientmarketshare.com/ […]

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Episode 23: Content Automation, Improving your Inbox Hit Rate, and the Common Mistake of Building before Selling (we’re guilty)

September 13, 2013 by Scott Yewell 3 Comments

Brecht and Scott describe non-spammy content automation for your website and its application to both bootstrappers and corporations.  Brecht shares his tactics for improving his inbox hit rate with his email course, and how he uses that to learn from and segment his customers.  We also talk about how common it is to build, build, […]

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Episode 22: Tunnel Vision, Customer Respect, and a Sprinkling of Nerdery

September 6, 2013 by Scott Yewell 5 Comments

We both worked through dreamlines with our spouses and talk through how that went.  Then Brecht discusses the opportunity available outside of typical traffic generation common knowledge and the importance of treating your customers with respect, and Scott talks about some recent technical challenges he has worked through. Stuff: Mixergy Interview: Office AutoPilot Article: 10 […]

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