Scott talks about his experience hiring our first development contractor, and Brecht talks through some funnel optimization and email deliverability learnings. (click if you’re viewing in an app) Stuff this week: TinEye Yoast SEO Download | Open In New Window
Episode 26: Outsourcing, Funnel Optimization, and Deliverability
Episode 25: Mapping, Blog to Email, and the End of the Google Keyword?
Brecht and Scott give updates on CRELister and share some learnings from the past week, and Brecht describes a new email marketing tactic he is trying out. (click if you’re viewing in an app) Stuff mentioned: Griffin Caprio – Stop asking for permission Brian Kreuzberger – Breakthrough Email Google Consumer Surveys trello BeagleBone BoS Tear […]
Episode 24: Automatize your Business, Promoted Facebook Posts, and more…
Brecht and Scott talk about whether we screwed up the lean startup approach, or if instead we’re Steve Jobs-ing it, we look at a quick case study of user engagement, and talk through some results Brecht is seeing with promoted Facebook posts. Stuff: Successful Software Training course – link – raffle here Email client popularity: http://emailclientmarketshare.com/ […]
Episode 23: Content Automation, Improving your Inbox Hit Rate, and the Common Mistake of Building before Selling (we’re guilty)
Brecht and Scott describe non-spammy content automation for your website and its application to both bootstrappers and corporations. Brecht shares his tactics for improving his inbox hit rate with his email course, and how he uses that to learn from and segment his customers. We also talk about how common it is to build, build, […]
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