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Join Brecht as he chats with Keith Perhac, an entrepreneur who has focused on marketing automation to generate sales and keep customer lifetime values up.
Listen as Keith explains how he began in online business before the dot com bubble, what his first failed business was, how he got into marketing automation, and what strategies allowed him to be successful when working with some big name companies over the years.
Also covered is the 40 hour MVP, how to balance tasks when you have a lot to do, tracking users/potential customer leads, and avoiding over saturation of your product.
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