Bootstrapped with Kids Podcast

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You are here: Home / Podcasts / Episode 23: Content Automation, Improving your Inbox Hit Rate, and the Common Mistake of Building before Selling (we’re guilty)

Episode 23: Content Automation, Improving your Inbox Hit Rate, and the Common Mistake of Building before Selling (we’re guilty)

September 13, 2013 by Scott Yewell 3 Comments

Brecht and Scott describe non-spammy content automation for your website and its application to both bootstrappers and corporations.  Brecht shares his tactics for improving his inbox hit rate with his email course, and how he uses that to learn from and segment his customers.  We also talk about how common it is to build, build, build before trying to sell, a sin we admit we have committed.

Stuff:

  • Waze – traffic app
  • Pixelmater – Like photoshop, but easy


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Episode 23: Content Automation, Improving your Inbox Hit Rate, and the Common Mistake of Building before Selling (we’re guilty)
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Scott Yewell

Hi! I'm a dad who is working to achieve financial freedom. If you want to know more about me you can check out my personal website or drop me a line at scott@bootstrappedwithkids.com.
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Latest posts by Scott Yewell (see all)

  • Episode 117: Why Are You Setting Goals - December 18, 2015
  • Episode 116: ‘Tis the Season – To Dump Clients & Remove You From My List - December 11, 2015
  • Episode 113: $180k in Leads, EOY Planning, and Automating Your Client Updates - November 20, 2015

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Comments

  1. Brecht Polombo says

    September 13, 2013 at 6:04 pm

    Hey all, here’s the post I said I’d write about the first email in your educational drip series, AKA your “email mini course“)

    Reply
  2. Filip says

    September 25, 2013 at 2:54 am

    Hi guys,

    Congrats for the show, I started listening a few episodes ago and I like it!

    You were talking about complicated search queries and adding more components to the search over time.
    Well, there’s this tool called Elastic Search (http://www.elasticsearch.org/), based on Lucene, which is pretty easy to setup and it works like a charm. You throw data at it and it basically takes over (the search part). Searches are performed via an API. Good stuff, used by big products!

    Cheers!

    Reply
    • syewell says

      September 25, 2013 at 9:14 am

      Hey Filip,

      Cool, thanks for the tip, I’ll check it out!

      Reply

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