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You are here: Home / Podcasts / Episode 46: Structuring a Sales Letter

Episode 46: Structuring a Sales Letter

February 21, 2014 by Scott Yewell 6 Comments

Brecht tell us how he is structuring the new candidate sales letter for Distressed Pro, and Scott gives an update on GuitarsZone.com. We cover finding your unique differentiators, rooting your product concept in deep, deep pain. We pull out the Half Baked Ideas bag and Scott talks through this first Rails app Wiki-o-meter.

Stuff:

  • How to hire a contractor by Donn Felker
  • BiNeural Beats at MyNoise.net
  • 12-Step Foolproof Sales Letter Template


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Episode 46: Structuring a Sales Letter
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Scott Yewell

Hi! I'm a dad who is working to achieve financial freedom. If you want to know more about me you can check out my personal website or drop me a line at scott@bootstrappedwithkids.com.
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Latest posts by Scott Yewell (see all)

  • Episode 117: Why Are You Setting Goals - December 18, 2015
  • Episode 116: ‘Tis the Season – To Dump Clients & Remove You From My List - December 11, 2015
  • Episode 113: $180k in Leads, EOY Planning, and Automating Your Client Updates - November 20, 2015

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Comments

  1. Ken Wallace (@boaticus) says

    February 22, 2014 at 10:51 pm

    Hey guys, thanks for the mention! Yes, I will be at MicroConf again this year. I learned quite a bit last year, just from sitting next to Brecht both days. Looking forward to meeting you this year, Scott; much of your story mirrors my own. Much to discuss.

    BTW, that Ruben G interview was amazing, thanks for that. Definitely take the Ruben transcript and make a pdf of it.

    Reply
  2. Katie a says

    February 24, 2014 at 4:08 pm

    I think wikiometer could be a lot of fun if it was more specialized. Brecht kind of touched on this when he asked about if wikipedia had categories. Could you use the same code, but point it to different specialized wikis? For example, how much do you know about The Muppets (http://muppet.wikia.com/) or Python (wiki.python.org/)? The ultimate is if you could make a “How Much Do You Know About Guitars” (http://guitar.wikia.com/wiki/Guitar_Wiki), and then funnel everyone to guitarszone.com 😛

    Reply
    • Scott Yewell says

      February 24, 2014 at 4:38 pm

      Good points, I guess I was stuck just thinking about Wikipedia, but no reason why it couldn’t measure off other Wikis… Love the GuitarsZone idea! 🙂 Will add all this to the Wikiometer Trello board, no idea when I’ll have time to work on it 🙁

      Reply
  3. Jack Jones says

    February 24, 2014 at 4:27 pm

    Hey guys, to go along with you BiNeural Beats, check this one out: http://asoftmurmur.com/

    Reply
    • Scott Yewell says

      February 24, 2014 at 4:35 pm

      Thanks Jack, will check this out!

      Reply

Trackbacks

  1. Bootstrapping Tech Founders | 4044 Walnut says:
    April 26, 2014 at 5:49 pm

    […] also runs the Bootstrapped with Kids podcast which is about 1x per week.  Here’s one on Structuring your Sales Letter (Thx for the comment […]

    Reply

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