What if you could choose exactly who signed up for your offering? This is something we really screwed up with CRELister when we were launching it last fall. We thought “Everyone in the Austin market should love us”. And when we launched it, we got nothing. Crickets. 600 outbound emails, 10 phone calls, 1 signup.
The problem was we didn’t understand the profile of who should be signing up.
In this episode, Brecht explains how he is only letting the right people sign up for the new version of Bank Prospector, and how that is allowing him to make a lot more revenue per customer, with a lot less hassle.
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Hi! I'm a dad who is working to achieve financial freedom. If you want to know more about me you can check out my personal website or drop me a line at scott@bootstrappedwithkids.com.
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Another awesome show guys, just started listening to you a few weeks ago – first comment.
Brecht, congrats on the move out! That is awesome and inspiring. Wife and I have been thinking a lot lately about what we want from life. Definitely resonating with the idea of minimizing and focusing on happiness, travel, family, health, etc.
I used to jump from idea to idea, consulting to saas, to products, etc. Mainly just looking for things that would make us “a lot” of money. Thinking that once we had that then we could be happy. Starting to realize that is flawed. Doesn’t matter if we have a bunch of money if I don’t get to see my kids grow up or we’re sacrificing health. We should be looking to build a happy life first and working backwards from there. Doesn’t really take a whole lot of money or work to get there really. All the other shit was just trying to keep up appearances.
Keep up the podcast guys, love to just listen in on the chats. I’ll look forward to the nomadic updates as well.
-james
Hey James,
Thanks for listening and for your words.
We’re 5 days in! So far so good. Looking forward to talking more about the experience of reducing and where we’ll go from here, how things are different etc.
Also looking forward to talking about business from the road. Last week I did an Academy relaunch on our way out the door and I”ll talk about how I’m working and outsourcing and how that’s working (pretty well so far!).
More soon